United Kingdom Newsletter - February, 2010
Gasta.eu and Gasta.com top Europe climbers in January 2010
Top websites in France
After the recent launch of the Hitwise France service, which provides clients with data on website, industry and category rankings, clickstream traffic activity, search behaviour and keyword research, the following is a first glance into French Internet usage.
Google.fr is the most visited website in France, accounting for 1 in every 10 Internet visits
During the week ending 30/01/10, Google France was the most visited website in France, picking up 10.38% of all French Internet visits - equivalent to 1 in every 10. Two other Google-owned properties also appeared in the list of the 10 most visited websites in France during the same week: YouTube at number 4 and Google.com at number 7.
Top 10 websites in France, ranked by market share of French Internet visits, week ending 30/01/10
1. Google France (10.38%)
2. Facebook (6.83%)
3. Windows Live Mail (3.20%)
4. YouTube (2.37%)
5. Orange France Webmail (1.96%)
6. Orange France (1.88%)
7. Google (1.73%)
8. Sykrock (1.43%)
9. Leboncoin.fr (1.26%)
10. MSN France (1.01%)
Facebook is the second most visited website in France, accounting for 6.83% of all French Internet visits during the week ending 30/01/10. The site accounted for just under half of all French visits to social networks over the same period, picking up over twice as many visits as second placed YouTube. Skyrock is the third most popular social network in France, and the eighth most popular website overall.
Windows Live Mail, (also known as Windows Live Hotmail) is the third most visited website in France and the most popular webmail service. Orange France Webmail is the next most popular webmail service and fifth most visited website overall, while Orange France ranks sixth. The list of the top 10 websites in France is completed by Leboncoin.fr, the most popular Shopping and Classifieds website, at number nine, and MSN France in tenth position.
Social networking is a more popular activity in France than in the UK, but online shopping less so
Search Engines are the most visited category of website in France, accounting for 14.27% of all French Internet visits during the week ending 30/01/10. Social networks and Forums rank second, picking up 12.85% of French Internet visits - more than the 10.61% the industry accounts for in the UK. Shopping and Classifieds websites, on the other hand, account for a higher percentage of Internet visits in the UK (8.74%) than in France (8.44%).
France and the UK have very similar sized Internet populations, so it is interesting to compare the different ways in which the web is used in the two countries. In France, more online time is spent on communication and entertainment than in the UK, with Entertainment websites and Webmail services also picking up a higher proportion of visits. On the other hand, people in the UK are more likely to use the Internet to make transactions and look for information. News and Media, Sports, Travel, and Education websites all account for a higher proportion of Internet visits in the UK than in France.
Fast Movers
Chatroulette - www.chatroulette.com
Position for the w/e 09/01/2010: #22,164
Position for the w/e 06/02/2010: #2,318
Positions Jumped: 19,846
For the week ending 13/02/10 Chatroulette, a new webcam site connecting users for live video chats at random, doubled its online traffic becoming the 1,189th most visited website in the UK and second most visited webcam site in the UK after www.Justin.tv.
Aside from the random nature of the meetings it arranges, the other interesting thing about Chartroulette is its visitor profile. Compared with other Webcam sites, it attracts a much wealthier and more 'sophisticated' audience than the webcam category in general. The most over-indexed Experian Mosaic groups visiting the website during the w/e 13/02/10 were: Alpha Territory (described as 'People with substantial wealth who live in the most sought after neighbourhoods'), Professional Rewards ('Experienced professionals in successful careers enjoying comfortable lifestyles in suburban or semi-rural homes') and Liberal Opinions ('Young, well educated city dwellers enjoying the vibrancy and diversity of urban life').
Whether the site is attracting these people because of its novelty value remains to be seen, but with average session times at a relatively respectable seven and a half minutes, many are staying out of more than just curiosity. As might be expected from a site that has become a viral success, a third of Chartroulette's traffic currently comes from social networks, with Facebook alone accounting for 23% of visits for the same period.
News In Brief
Apple Tablet the fourth most searched for laptop in the UK
Following the recent buzz and rumoured announcement of Apple's highly anticipated Tablet PC, the laptop became the fourth most searched for laptop model in the UK for the week ending 23/01/10. A look at the latest Hitwise Hot Consumer Electronics List shows that a portfolio of searches including terms such as 'apple tablet', 'apple islate', 'itablet', and 'ipad' accounted for 1.9% of all laptop related searches over the same period, up from 1.1% the week before (w/e 16/01/10). Only the Sony Viao, Samsung NC10 netbook and Apple's own Macbook (although not the Macbook Pro) received more searches.
Despite the increase in searches and all the hype, the Tablet was far from being Apple's most searched for product towards the end of January. In fact, it account for just 0.8% of Apple related searches - 35 times less than the iPhone.
Promotions
Every Penny Counts
Good data quality is essential in the charity sector, it helps you to communicate with your donors more effectively and boost donations.
Download a selection of Experian QAS resources on the charity sector.
Financial Services Quarterly Review
Exclusive to Hitwise clients, this quarterly report provides in-depth analysis of the trends that matter to the business and finance and insurance industries. The latest Review, based on trends from October - December 2009, includes a focus on potential for a recovery in the UK property market and the demographics of finance comparison websites.
For more information on how you can access to the full report, please email support.uk@hitwise.com.
Already a Hitwise client? Contact your Account Manager to start receiving this quarterly report automatically.
Media queries at Hitwise
If you are interested in using Hitwise content and statistics in publications and presentations, we encourage you to do so. Please source the content as "Hitwise United Kingdom - www.hitwise.com/uk".
Additionally, if you require assistance with statistics or content, please feel free to contact
Showing posts with label experian. Show all posts
Showing posts with label experian. Show all posts
01/03/2010
26/10/2009
Gasta Tech News: Monthly Breakdown Search engine Figures
New York, N.Y., Oct. 19, 2009 - Experian® Hitwise® announced today that Google search properties accounted for 80.46 percent of all Canadian searches conducted in the 12 weeks ending Oct. 3, 2009. Yahoo! search properties, Bing search properties and Ask search properties received 7.99 percent, 7.65 percent and 3.09 percent, respectively.
The remaining 46 search engines in the Experian Hitwise Search Engine Analysis Tool accounted for 1 percent of Canadian searches.
Percentage of Canadian searches among leading search engine providers
Domain August 2009 September 2009 Month-over-month percent change
Google search properties 79.96% 80.46% 1%
Yahoo! search properties 8.38% 7.99% -5%
Bing search properties* 8.10% 7.65% -6%
Ask search properties 2.78% 3.09% 11%
Note: Data is based on 12-week rolling periods (ending Oct. 3, 2009, and Aug. 29, 2009) from the Experian Hitwise sample of 100,000 Canadian Internet users. The percentages for the search properties include the .ca and .com domains.
*Includes executed searches on Bing, Live.com and MSN search but does not include searches on Club.Live.com
Source: Experian Hitwise
Longer searches increase this past month
Searches averaging five to more than eight words in length increased 1 percent between August and September 2009. Searches of eight or more words increased 3 percent. The same time period showed that shorter search queries - those averaging one to four words long - were flat from month to month. Searches of two words comprised the majority of searches, amounting to 25.73 percent of all queries.
Monthly U.S. keyword breakdown by percentage of clicks
Subject August 2009 September 2009 Month-over-month percent change
One word 25.53% 25.29% -1%
Two words 25.86% 25.73% -1%
Three words 20.68% 20.64% 0%
Four words 12.47% 12.64% 1%
Five words 7.00% 7.09% 1%
Six words 3.76% 3.78% 1%
Seven words 2.04% 2.08% 2%
More than eight words 2.66% 2.74% 3%
Note: Data is based on all searches conducted on all search engines on a 12-week rolling period (ending Oct. 3, 2009, and Aug. 29, 2009) from the Experian Hitwise sample of 100,000 Canadian Internet users.
Source: Experian Hitwise
Search Engines top-visited category
Experian Hitwise separates Web sites into more than 165 industry categories, and the Search Engines category came out on top, capturing 28.18 percent of all Canadian Internet visits in September 2009. The Business and Finance and Entertainment categories received the next-highest number of visits, with 15.02 percent and 14.82 percent, respectively. The categories that received the largest gain from month to month were the Sports-Fantasy category, increasing 157 percent; the Community - Humanitarian category, with a 150 percent increase; and the Computers and Internet - Internet Advertising category, increasing 114 percent.
Top 10 most popular Canadian Internet categories
Category August 2009 September 2009 Month-over-month percent change
Search Engines 28.18% 25.84% -8%
Business and Finance 15.02% 14.60% -3%
Entertainment 14.82% 13.44% -9%
Portal Frontpages 7.05% 11.50% 63%
Social Networking and Forums 10.84% 9.41% -13%
Multimedia 10.09% 9.07% -10%
Banks and Financial Institutions 8.48% 8.12% -4%
Shopping and Classifieds 7.04% 6.63% -6%
News and Media 7.27% 6.62% -9%
Email Services 4.57% 4.09% -10%
Note: Parent categories were used except for Computers and Internet, where we used the subcategories Search Engines, Social Networking and Forums, and Email Services. Data is based on 12-week rolling periods (ending Oct. 3, 2009, and Aug. 29, 2009) from the Experian Hitwise sample of 100,000 Canadian Internet users.
Source: Experian Hitwise
About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at www.hitwise.com/ca.
For up-to-date analysis of online trends, please visit the Hitwise Research Blog and Hitwise Data Center.
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
The remaining 46 search engines in the Experian Hitwise Search Engine Analysis Tool accounted for 1 percent of Canadian searches.
Percentage of Canadian searches among leading search engine providers
Domain August 2009 September 2009 Month-over-month percent change
Google search properties 79.96% 80.46% 1%
Yahoo! search properties 8.38% 7.99% -5%
Bing search properties* 8.10% 7.65% -6%
Ask search properties 2.78% 3.09% 11%
Note: Data is based on 12-week rolling periods (ending Oct. 3, 2009, and Aug. 29, 2009) from the Experian Hitwise sample of 100,000 Canadian Internet users. The percentages for the search properties include the .ca and .com domains.
*Includes executed searches on Bing, Live.com and MSN search but does not include searches on Club.Live.com
Source: Experian Hitwise
Longer searches increase this past month
Searches averaging five to more than eight words in length increased 1 percent between August and September 2009. Searches of eight or more words increased 3 percent. The same time period showed that shorter search queries - those averaging one to four words long - were flat from month to month. Searches of two words comprised the majority of searches, amounting to 25.73 percent of all queries.
Monthly U.S. keyword breakdown by percentage of clicks
Subject August 2009 September 2009 Month-over-month percent change
One word 25.53% 25.29% -1%
Two words 25.86% 25.73% -1%
Three words 20.68% 20.64% 0%
Four words 12.47% 12.64% 1%
Five words 7.00% 7.09% 1%
Six words 3.76% 3.78% 1%
Seven words 2.04% 2.08% 2%
More than eight words 2.66% 2.74% 3%
Note: Data is based on all searches conducted on all search engines on a 12-week rolling period (ending Oct. 3, 2009, and Aug. 29, 2009) from the Experian Hitwise sample of 100,000 Canadian Internet users.
Source: Experian Hitwise
Search Engines top-visited category
Experian Hitwise separates Web sites into more than 165 industry categories, and the Search Engines category came out on top, capturing 28.18 percent of all Canadian Internet visits in September 2009. The Business and Finance and Entertainment categories received the next-highest number of visits, with 15.02 percent and 14.82 percent, respectively. The categories that received the largest gain from month to month were the Sports-Fantasy category, increasing 157 percent; the Community - Humanitarian category, with a 150 percent increase; and the Computers and Internet - Internet Advertising category, increasing 114 percent.
Top 10 most popular Canadian Internet categories
Category August 2009 September 2009 Month-over-month percent change
Search Engines 28.18% 25.84% -8%
Business and Finance 15.02% 14.60% -3%
Entertainment 14.82% 13.44% -9%
Portal Frontpages 7.05% 11.50% 63%
Social Networking and Forums 10.84% 9.41% -13%
Multimedia 10.09% 9.07% -10%
Banks and Financial Institutions 8.48% 8.12% -4%
Shopping and Classifieds 7.04% 6.63% -6%
News and Media 7.27% 6.62% -9%
Email Services 4.57% 4.09% -10%
Note: Parent categories were used except for Computers and Internet, where we used the subcategories Search Engines, Social Networking and Forums, and Email Services. Data is based on 12-week rolling periods (ending Oct. 3, 2009, and Aug. 29, 2009) from the Experian Hitwise sample of 100,000 Canadian Internet users.
Source: Experian Hitwise
About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at www.hitwise.com/ca.
For up-to-date analysis of online trends, please visit the Hitwise Research Blog and Hitwise Data Center.
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
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