Gasta Keyword targeting: Massive traffic increases in January 2010

Keyword targeting completes the Gasta Network location-focused online and mobile device ad serving solution


Gasta Network, the premier location-focused ad network, today announced the addition of keyword targeting to the company’s ad targeting arsenal. Gasta Network’s proprietary Location Logic technology allows advertisers to target the delivery of their ads by including or excluding audiences based on where the audiences are living, along with the audiences’ expressed geographies of interest. With the ability to stack multiple location targeting criteria, coupling Location Logic with keyword targeting provides Gasta Network advertisers with the most advanced location-driven targeting available online or on mobile device today.



“The addition of keyword-targeting rounds out the Gasta Network offering – and is generating a great deal of excitement and inbound interest throughout the digital advertising community,” said Gasta Network CEO, Christopher Morris. “With the recent addition of new partners, including new resellers, advertisers and collaborators in development, Gasta Network is well positioned to take advantage of the recent explosion in demand for location-based advertising.”



“With Location Logic and keyword ad serving technology, Gasta Network is poised to not only serve ads on maps, but on any website or mobile application with a location-focused theme,” said Gasta Network Founder and CTO, Dr. David Baar. “We can now select ads using logic that ingests both the user’s physical location, and locations they express interest in, plus keywords, and perform combinatorial include/exclude logic on this set of location and context information to serve them an appropriate ad. We also can consider the ‘degree of locality’ of the user's interest in deciding whether to show a local business ad or a more brand-oriented one.”



Gasta Network ad-serving is available for all location oriented websites and mobile applications, including those for devices featuring iPhone, Android, BlackBerry, Palm, Symbian and Windows Mobile operating systems. Mobile application developers and web content publishers can contact bizz@amiwired.com for more information on how to achieve additional revenues through location-targeted Gasta Network ads. Advertisers can contact bizz@amiwired.com to develop their next location-targeted ad campaign.

About Gasta Network

We Monetize Location. Gasta Network is a fast-growing location-focused advertising network made up of websites and mobile applications delivering Real Estate, Travel, Health & Fitness, News, Weather and Traffic information. Gasta Network provides local and brand advertisers with an interactive medium for delivering geo-targeted display ads to a large and actively engaged user community, based on Gasta Network’s Location Logic ad selection and delivery technology. For mobile and web developers, Gasta Network transforms online maps, websites and mobile applications from cost centers into revenue-generating properties. To learn more about Gasta Network, visit www.Gasta Network.com.