28/01/2010

Gasta Search Network Bookmarking and Sharing Resource

Gasta network sharing resource
A1‑Webmarks
Adifni
aero
AIM Share
Amazon
Amen Me!
AOL Mail
Arto
Ask
Baidu
Bebo
Bit.ly
bizSugar
Bleetbox
Blinklist
Blogger
Bloggy
Blogmarks
Bobrdobr
Bordom
Box.net
Brainify
Bryderi.se
BuddyMarks
Buzz
Camyoo
Care2
Cirip
CiteULike
ClassicalPlace
Clickazoo
Connotea
COSMiQ
Delicious
Designmoo
Digg
diglog
Digo
Diigo
Dipdive
doMelhor
Doower
Dosti
DotNetKicks
DotNetShoutout
Dzone
Edelight
eKudos
eLert Gadget
Embarkons
euCliquei
Evernote
Fabulously40
Facebook
Fark
Farkinda
FAVable
Faves
Favoritus
Flaker
Fnews
Folkd
Fresqui
FriendFeed
Friendster
FunP
Gabbr
Gacetilla
Gamesnetworks
GlobalGrind
GluvSnap
Gmail
Google
Google Reader
Gravee
Grumper
Haber.gen.tr
HackerNews
Hadash Hot
Hatena
Hedgehogs.net
HelloTxt
HEMiDEMi
Hipstr
Hitmarks
Hot Bookmark
Hotklix
Hotmail
Hyves
Identi.ca
iGoogle
Instapaper
InvestorLinks
Jamespot
Jumptags
Kaboodle
Kaevur
kIRTSY
Kledy
Kudos
Laaikit
Librerio
Link Ninja
Link-a-Gogo
LinkedIn
Live
Livefavoris
LiveJournal
Lunch.com
Lynki
Memori.ru
Menéame
Mindbodygreen
Mister Wong
Mixx
Multiply
myAOL
Mylinkvault
MySpace
N4G
NetLog
Netvibes
Netvouz
NewsTrust
Newsvine
Nujij
OKNOtizie
Oneview
Orkut
Osmosus
Oyyla
PDF Online
PhoneFavs
PimpThisBlog
Ping.fm
Planypus
Plaxo
Plurk
Polladium
Posterous
PrintFriendly
Propeller
Pusha
Reddit
Segnalo
Sekoman
SheToldMe
Simpy
Slashdot
SmakNews
SodaHead
Sonico
Sphinn
Spruzer
Squidoo
Startaid
Strands
studiVZ
StumbleUpon
Stumpedia
Stylehive
Surfpeople
Svejo
Symbaloo
Tagza
Technorati
TellMyPolitician
ThisNext
Tip'd
Transferr
Translate
Tulinq
Tumblr
Tusul
Twitter
TypePad
Viadeo
Virb
Webnews
WireFan
WordPress
Worio
Wovre
Wykop
Xanga
Y! Mail
Y! Bookmarks
Yammer
Yardbarker
Yazzem
Yigg
Yoolink
Yorumcuyum
Youbookmarks
YouMob

27/01/2010

Gasta Keywords : a collaboration in marketing

Work with Gasta.com for Long Tail Success

Independent Analyst Study Determines That Collaboration Improves Business Results
Collaboration technologies are changing how, when and where we work. To gain a competitive advantage, leading organizations are developing a collaboration strategy that will enable innovation and improve productivity.

Although collaboration is positioned to be the next great promoter of enterprise efficiency, the business benefits are limited unless an organization builds a unified program to support the use of new tools and to facilitate organizational change.

Study Highlights New Collaboration Methods
A recently completed study commissioned by Cisco from Forrester Consulting reveals how companies are currently investing in collaboration technology and what they plan for the future. Among the findings:

Business goals are driving adoption of collaboration technologies
New collaboration tools are adding value across business functions
Emerging collaboration tools present transformative benefits
An architectural approach to deployment of collaboration technology brings a competitive advantage
Tangible Benefits of Architecture for Collaboration
The Forrester study highlights the business benefits of building the right collaboration architecture:

Makes distributed teams more productive
Reduces travel and meeting expenses
Enables an increasingly mobile workforce
Expands adoption of collaboration tools

26/01/2010

Europasearch Update: Guardian’s Rusbridger Urges Against Industry-Wide Paywalls

Europasearch.com Tech Debate

Guardian’s Rusbridger Urges Against Industry-Wide Paywalls

It’s not the Berlin Wall and Rupert Murdoch heads News Corp (NYSE: NWS). not the USSR, but Alan Rusbridger’s speech on the future of journalism Monday evokes Ronald Reagan’s exhortation “Mr. Gorbachev, tear down this wall.” The Guardian editor-in-chief used the 2010 Hugh Cudlipp Lecture to deliver a counterpoint to Murdoch’s plans to put News Corp.‘s online news properties behind some kind of paywall—and his repeat urgings that the rest of the news industry follow suit. Rusbridger reminded listeners that the Murdoch who now embraces paywalls is the same “brave, radical proprietor” who favored “reach before revenue” when he “ruthlessly” undersold his papers or has backed free models.

Rusbridger has made no secret of his belief that open access equals reach equals influence—as he illustrated during the talk, Guardian has gone from selling only 650 copies outside the UK in 1956 to one of the top English-speaking news sites globally— so he isn’t breaking major ground. And he isn’t completely arguing against paywalls as much as the notion that they can work across the industry. (Conversely, some argue that online news paywalls can only work if everyone does it.) But, using Arthur Sulzberger, Jr.‘s admission that charging for frequent access to NYTimes.com is a “bet,” Rusbridger suggests both men are playing a “hunch.”

He adds: “To put it another way, it may be right for the Times of London and New York, but not for everyone. It may be right at some point for everybody in the future, but not yet. There is probably general agreement that we may all want to charge for specialist, highly-targeted, hard-to-replicate content. It’s the ‘universal’ bit that is uncertain.” Rusbridger draws a different line for mobile. The Guardian already has one of the top paid iPhone news apps, selling 70,000 subscriptions at £2.39 the first month. “It’s one clue to the future, not an epiphany.”

Rusbridger’s multi-layered message is best read intact and I urge anyone who is interested in the subject to do just that. (You can also watch a video interview with Rusbridger. Oddly for all the talk of an open web, embedding isn’t allowed.) Some excerpts:

—“If you erect a universal pay wall around your content then it follows you are turning away from a world of openly shared content. Again, there may be sound business reasons for doing this, but editorially it is about the most fundamental statement anyone could make about how newspapers see themselves in relation to the newly-shaped world.”

—“There is an irreversible trend in society today which rather wonderfully continues what we as an industry started – here, in newspapers, in the UK. It’s not a “digital trend” – that’s just shorthand. It’s a trend about how people are expressing themselves, about how societies will choose to organise themselves, about a new democracy of ideas and information, about changing notions of authority, about the releasing of individual creativity, about an ability to hear previously unheard voices; about respecting, including and harnessing the views of others. About resisting the people who want to close down free speech.

As Scott said 90 years ago: “What a chance for the newspaper!” If we turn our back on all this and at the same time conclude that there is nothing to learn from it because what ‘they’ do is different – ‘we are journalists, they aren’t: we do journalism; they don’t’ – then, never mind business models, we will be sleep walking into oblivion.”

Staci D. Kramer
twitter @sdkstl
Disclosure: Our publisher ContentNext is a wholly owned subsidiary of Guardian News & Media.

24/01/2010

Gasta Tech News: Chris Crum webpronews article on RDFa

Gasta Tech Update: A Markup That Could Have Big Implications for SEO
RDFa Could Play an Increasingly Big Role in Search

RDFa, which stands for Resource Description Framework in attributes, is a W3C recommendation, which adds a set of attribute level extensions to XHTML for embedding rich metadata within web documents. While not everyone believes that W3C standards are incredibly necessary to operate a successful site, some see a great deal of potential for search engine optimization in RDFa.

In fact, this is the topic of a current WebProWorld thread, which was started by Dave Lauretti of MoreStar, who asks, "Are you working the RDFa Framework into your SEO campaigns?" He writes, "Now under certain conditions and with certain search strings on both Google and Yahoo we can find instances where the RDFa framework integrated within a website can enhance their listing in the search results."

Lauretti refers to an article from last summer at A List Apart, by Mark Birbeck who said that Google was beginning to process RDFa and Microformats as it indexes sites, using the parsed data to enhance the display of search results with "rich snippets". This results in the Google results you see like this:
RDFa in play

"It's a simple change to the display of search results, yet our experiments have shown that users find the new data valuable -- if they see useful and relevant information from the page, they are more likely to click through," Google said upon the launch of rich snippets.

Google says it is experimenting with markup for business and location data, but that it doesn't currently display this information, unless the business or organization is part of a review (hence the results in the above example). But when review information is marked up in the body of a web page, Google can identify it and may make it available in search results. When review information is shown in search results, this can of course entice users to click through to the page (one of the many reasons to treat customers right and monitor your reputation).

Currently Google uses RDFa for reviews, but this search also displays the date of the review, the star rating, the author and the price range of an iPod, as Lauretti points out.

Best Buy's lead web development engineer reported that by adding RDFa the company saw improved ranking for respective pages. They saw a 30% increase in traffic, and Yahoo evidently observed a 15% increase in click-through rates.(via Steven Pemberton)

Implications for SEO

I'm not going to get into the technical side of RDFa here (see resources listed later in the article), but I would like to get into some of the implications that Google's use of RDFa could have on SEO practices. For one, rich snippets can show specific information related to products that are searched for. For example, a result for a movie search could bring up information like:

- Run time
- Release Date
- Rating
- Theaters that are showing it

"The implementation of RDFa not only gives more information about products or services but also increases the visibility of these in the latest generations of search engines, recommender systems and other applications," Lauretti tells WebProNews. "If accuracy is an issue when it comes to search and search results then pages with RDFa will get better rankings as there would be little to question regarding the page theme." (Source) He provides the following chart containing examples of the types of data that could potentially be displayed with RDFa:
RDFa Implications

"It is obvious that search marketers and SEOs will be utilizing this ability for themselves and their clients," says Lauretti. Take contact information specifically. "Using RDFa in your contact information clarifies to the search engine that the text within your contact block of code is indeed contact information." He says in this same light, "people information" can be displayed in the search results (usually social networking info). You could potentially show manufacturer information or author information.

RDFa actually has implications beyond just Google's regular web search. With respect to Google's Image search, the owner of images can also use RDFa to provide license information about the images they own. Google currently allows image searchers to have images displayed based on license type, and using RDFa with your images lets the search bots know under which licenses you are making your images available (Via Mark Birbeck). There is also RDFa support for video.

Following are some resources where you can learn more about RDFa and how to implement it:

Google Introduces Rich Snippets
Introduction to RDFa
RDFa Primer
About RDFa (Google Webmaster Central)
RDFa to Provide Image License Info
RDFa Microformat Tagging For Your Website
For Businesses and Organizations
About Review Data (Google Webmaster Central)

Google's Matt Cutts has said in the past that Google has been kind of "white listing" sites to get rich snippets, as Google feels they are appropriate, but as they grow more confident that such snippets don't hurt the user experience, then Google will likely roll the ability out more and more broadly. This is one thing to keep an eye on as the year progresses, and is why those in the WebProWorld thread believe RDFa will become a bigger topic of discussion in 2010.

WebProNews would like to thank Dave Lauretti, who contributed some findings to this piece.

23/01/2010

Gasta Property: Property Mentor

We are nearly into February already, but 2010 is proving to be an incredible year for property investment.

I just wanted to send you a quick email today to prove to you why low property prices isn’t the only reason you should book onto one of our free 2 hour taster sessions.

I was reading an article in The Guardian the other day which revealed that in the last 50 years:

1. We have had 4 PROPERTY BOOMS. 1971-73, 1977-80, 1985-89 AND 1998-2007.
And you know what they say? History just loves to repeat itself… Luckily, if you book and attend one of our free 2 hour tasters TODAY, you too can utilise our 8 PROVEN investment strategies which are capable of working in all economic climates.

2. UK population has grown from 9m to 61.6m.
That is roughly 1m extra people every year that YOU can offer a home to. Book your place now

3. Single person households have increased from 20% of the market place to 33%.
As a nation we are living longer, and unfortunately divorce rates have risen alongside it. Our FREE course has been tailored to take advantage of the growing market of singletons so you can quickly and efficiently offer them a clean break from their former lives – while still benefiting from £1,000 monthly profits.

4. Home ownership has fallen from 70% to 68% of the market.
It’s not that surprising that home ownership still dominants the market place, but here is the thing… constrained by low levels of lending, huge deposits and limited finance, more and more people are looking to escape the restrictions of mortgages and are renting instead. We will show you how to take advantage of the changing marketplace…

5. UK property prices have risen from £2,507 to £162,085.
That is an impressive 6,400% increase, despite 3 recessions! And you don’t have to miss out… Act now and you can still get your slice of last years 9.4% property price increases before we boom again

If these statistics are anything to go by the next big property boom is just around the corner…

So revisit us NOW at www.PropertyMentor.co.uk and make sure you dont miss out on: 6,400% property price increases, property booms and the demands of an expanding rental niche.


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18/01/2010

About Gasta search network

About Gasta

Started in Belfast in 1998 Gasta is a global search engine and web directory.
Gasta has now launched SearchMatch paid inclusion programs for all of its engines and sees paid listings as the future of Internet marketing enabling and empowering advertisers to bid on niche Keywords and phrases that are directly related to their business.



Geo Targeting

Gasta Europe automatically includes effective Geo Targeting of advertising across regions so the user searching in Dublin receives adverts from Dublin and UK Regions and the user searching in New York receives inventory from USA regions.

More than 97% of gasta.com users live and/or work in the regional search areas the index is aimed at. This offers an extremely focused way of targeting prospective customers. Localize to globalize. With Gasta.com you the advertiser only pay for the traffic you receive. Gasta.com has a unique featured Site scheme allows you to directly gear expenditure to traffic. This is the most cost effective method with no wasted clicks.

Diverse User Base

Gasta.com search results are rendered by a network of Search Partners ranging from major Internet brands to organizations who specifically address the Region.

Gasta.com has a more focussed appeal because it is targeted directly to a local audience



Ad Management

24/7 Ad Campaign Management access your account and manage your listings 24 hours a day, 7 days a week, with the gasta.com Management and bid System

Opportunities exist for partnerships with Gasta.com as trends suggest that in the near future all search engines will be regionalised. If you have a business idea or would like to partner with the gasta search network in any global region, contact gasta.com.

Gasta.com search network

UK-Based Gasta Search Engine Network Enters Into Sales / Merger Talks

The Gasta search network is a blended search that will deliver web results, news, videos, and images with one single keyword search, then lets users social bookmark search results in their own library. The Gasta search network extends its reach into Europe and USA, has search engines launched in South Africa, China, and Japan. Gasta is a European trademark and the Gasta search engine was last year's winner of the PWC award for innovation, it also holds one of the UK most valuable property domain holdings.

Belfast, Ireland (PRWEB) October 14, 2008 -- It was announced here today that the Belfast-based web 2.0 Search Engine Network Gasta is in talks with several companies for a possible sale or merger. A well established player in European, US, and Asian search, The Gasta.com search engine network currently consists of 450+ Domains, is translated into six languages, offers a contextualised ad system, powerful SEO options, keyword management tools, and full service administration to create, launch, and quickly deploy new search engines in emerging markets and geographical regions as needed.

Gasta has created a very easy to use back-end admin system that is designed for non technical use, within the admin you can add new keywords, manage ad campaigns, replicate advertising codes, and launch new search index's and directories in minutes, Gasta has developed its own text based contextualised ad system, InstantAds™ and the keyword direct hit service SearchMatch™ allowing users to buy targeted keywords for the geographic region they do business in. As well as this there are many seo options including InstantLinks™ the free link exchange system that publishes the main directory." We can launch new search engines in emerging regions very easily, with the rapid deployment platform we have developed" said Higgins. "We can launch in Poland and Malaysia very quickly and have been looking out for possible local partners on the ground in these regions".

While Gasta.com is well-established in the Search Industry, it has chosen to maintain a low profile and provided state of the art services to its visitors and advertisers. Christian Nielsen, owner of Nielsentech.com, an Internet consulting firm located in the US said he has used Gasta for many years. "Yes, I was submitting client sites to Gasta's system back as early as 1999 when we started doing SEO and web promotion. They have evolved over the years, and we have keep in contact due to their attitude of service and ethics. Most other firms in the US don't seem to know about them and that's been a competitive edge for us."

Gasta.com owner Francis Higgins believes that now is a 'good time' to transition the search engines network due to the convergence of web 2.0 technologies. Higgins said "We believe that we have created great distribution platform to easily explore and rapidly develop new and emerging regions. We have looked into the possibility of partnering with a mobile carrier to deliver local mobile search in which great opportunities are coming in the future, Gasta works well now on mobiles but we would need the expertise of the big carriers to make an impact and monetise the service.

We have worked hard over the past 12 years to improve the reach and the depth of the Gasta network. With the rapid deployment and white label solution we have developed we can quickly launch blended search engines that will bring up web results, videos, news, and images with one keyword. Our brand commands a high level of respect by those that are familiar with us and those that do some research will see our extensive digital footprint built up over the years that shows our quality and consistency and has established our brand's value in the search marketing industry."


Contacts
Francis Higgins
Comm Director Gasta Search Networks
bizz @ amiwired.com